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These Guidelines clarify the ways you can and cannot use the YenZek Brand Resources for marketing and other purposes. These Guidelines also contain legal This document provides a simple, yet robust set of Brand Guidelines that can be easily understood and communicated while leaving room for creative expression. You can call it brand guidelines, style guide or brand book but they all basically refer to standards on how to use the brand.‍.A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and Introduction. About this Brand Book. This document provides information on how to use the Intact Financial Corporation visual identity.