Personal selling and direct marketing pdf

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CHAPTER 14: PERSONAL SELLING AND DIRECT MARKETING Part 5: Communicate the Value Offering through the Elements of Integrated Marketing Communications Personal Selling is when a representative of a company interacts directly with a consumer to provide information to help the consumer make a buying. Describe the stages in the personal selling process. • Specify the functions and personal calls with telephone sales or direct mail to service accounts.When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal